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Will This New Player Shake Up HBA?

New Epsom Salt products include scented offerings and a lotion.

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By: TOM BRANNA

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Morton Salt, best known for culinary salts, is making aforay into the health and beauty category witha new line of Natural Epsom Saltproducts. “The Epsom salt category has seen sustained growth over the past few years, presenting an opportunity for Morton Salt to begin leveraging its ubiquitous brand equity with the health and beauty shopper,” said Carol Panozzo, VP of consumer products sales and marketing at Morton Salt. Morton’s new Epsom Salt line includes four cor...

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